The Hunter River Times

BY DI SNEDDON

Some might have a go at us for going early on Christmas but we here at The Hunter River Times don’t care.

We say put up your Christmas tree and declare 2020 done.

And another message, support your local businesses when it comes to buying the gifts for loved ones.

2020 has been a difficult year for the retail sector who have had to deal with an ever-changing economic outlook.

Why go into business some may ask and these Singleton business women have plenty of reasons.

Their diverse backgrounds range from Gina Frazer who has been in business for 26 years, to newcomer Lily Robinson who only opened her business a few months ago.

They all share a passion for their product and a genuine desire to provide their customers with a satisfying in-store experience.

“You have to be passionate and you have to love what you do,” is Gina’s advice for a recipe for retail success.

The businesses of Gina Frazer (Cervos), Sheree Klasen (Next Move), Rebecca Clark (Redbournberry Clothing), Sharon Simmons (Moss and Twine), Lily Robinson (August Bloom) and Holly Radmacher (Valley Kids Clothing) are all located in the centre of Singleton’s business district.

There is a community vibe about the precinct and the group would love nothing more than to have every shop in the main street competing for business.

“The more there is to look at, the more reason people have to come down the main street,” Holly said.

They want success for each other and it is this teamwork that will deliver better outcomes across the board for the entire retail business sector.

So, their message, come in store, say hello, shop locally and if you can’t find what you are looking for just ask.

You might get sent to the store next door and that’s the way these savvy business owners operate.

It is not an experience you will have shopping online, end of story.